Non-Traditional Ways for Brands to Conquer the Hearts of Moms

We live in a society where consumers are faced with advertising messages left and right and standing out in that environment can be challenging. That is why, in my career as a strategic planner, I’m always on the lookout for concepts and ideas that offer different ways to approach and market to consumers. Although the goal of advertising is to sell a product or service, I love it when an advertiser conducts under the radar initiatives that are meaningful and helpful, and ultimately empower the consumer.

I recently read about a university professor who allows his students to bring their children to class if they cannot find child-care. At one point, a student’s baby started crying during class, as the mom began gathering her things to leave, what the professor did was perfect. He stepped in, calmed the baby down, and continued teaching his class while holding the baby in his arms. The baby was distracted and at ease, and the mother could now concentrate on the lecture. Everyone was happy and student moms simply love this professor for being so accommodating and understanding.

Life can be hectic for moms juggling kids and work, and going back to school must feel daunting. What this professor did is simply amazing; he is family centered and willing to help parents get a higher education. While this is not the ideal situation in a learning environment, this makes me wonder why all colleges and universities don’t offer affordable child-care on site, like gyms do. Child-care services are a critical resource that would help alleviate some of the stress student moms face every day.  Imagine a brand that supported this cause and sponsored this type of initiative? The implications would be great. The brand would establish itself in the hearts of moms by focusing on their needs thus creating a strong affinity to the brand.

Many great brands dedicate a flurry of advertising to moms since they are the gatekeepers of the household and they buy everything for everybody. But because caring and nurturing are some of her strongest values, I encourage brands to take their marketing efforts to a deeper level of engagement and commitment and consider taking part in these types of themes and initiatives to gain customer loyalty. The opportunities are limitless. Not only will the brand have the opportunity to thrive in a non-traditional manner, they will also stand out from the rest, and most importantly they will be making a real difference in the lives of people…



Comments

Post a Comment

Popular posts from this blog

Christmas a lo Latino…a True Celebration of Diversity

Image
There is no better time to be a Latino in the U.S. than during the holidays. Oh my, the food, the drinks, the different customs, the singing, the parties, all overloading my senses and filling my stomach and soul.   Latino parties are big, loud and just keep going and going, sometimes until El Día de los Reyes Magos (The day of the Three Wise Men).   Having family and friends from all over Latin America means that most of my weekends during December are booked solid. Being part of different holiday traditions, rituals, and customs is a true celebration of Latin American diversity.    A Posada celebration one day, a Novena and villancicos the next, an Argentine asado with pan dulce another day, and a parranda Boricua style the next. In a span of just a few days, we go from a mix of Cumbia, Salsa, Tango, Bomba, Gaita, Plena, Son, Merengue and more…whoosh…no resting for us! While traditions vary from country to country, and even home-to-home, Christmas is t...
Read more

Brands Get Sentimental for Father’s Day, But Not for Hispanic Papi’s

Image
As of lately, I’ve noticed many advertisers going the sentimental route during holidays like Mother’s Day and Father’s Day. Now that Father’s Day has passed, many brands got emotional in English-language commercials but not in Spanish. Being a dad in today’s world is certainly different than it was a generation ago. Long gone are the days when dad was away from home most of the day, being the sole breadwinner and the disciplinarian in the family. Many of my dad friends come in all shapes and forms: single, divorced, gay, straight, stay-at-home dad and adoptive dads, and I admire them all. Each faced with their own set of challenges, yet moving forward at full speed and giving their kids the best.   From managing busy schedules, work, activities, while sharing housework chores and child-care duties, they have their hands full. And us mom’s, love them for that! Generally, when it comes to raising kids, most of the attention has gone to moms. But surprisingly, Father’s Day...
Read more

Latina Entrepreneurs Are Taking the World by Storm

Image
Image by Seth Doyle I have to admit that for the majority of my working life, I have not given much thought to entrepreneurs given that I’ve always worked for good size companies that had everything in place and made it easy for me to just come in and do the work I needed to do. While I always appreciated what the founder (mostly women) had created, I didn’t give much thought into all the dreams, the effort, the long hours, and hard work that went into creating something out of nothing.   But being surrounded by successful Latina entrepreneurs that I am honored to call my friends, has given me a new perspective on what it means to pursue your dreams. As a Latina (and aspiring entrepreneur), let me tell you that NOW is a really good time to pursue your dreams and launch your own business.   Don’t believe me? Well check out these incredible, eye-opening, and inspiring facts:       Latinas in the U.S. are opening their own business at nearly 6 ti...
Read more