I want to be a Soccer Mom


Not too long ago I attended some automotive focus groups, and one of the respondents said, “I don’t ever want to drive a mom car.” She was, of course referring to a mini-van and the lifestyle that goes with it…a soccer mom, if you will.  She was probably visualizing a hurried mom, wearing sweat pants, loading sports gear into her car, chauffeuring a million kids, including a screaming toddler, food crumbs all over the place, and mom frantically driving from place to place taking her kids to different activities….whoosh, just typing that made me all frenzy!

This got me thinking, at what point, did soccer mom turn into such a negative thing, and who made it so?  The respondent from the focus group didn’t have kids but was planning a family soon.  She had adopted the negative soccer mom image and was turned off by it. In my mind I was thinking, just wait until you have kids and then you can make up your mind, especially about the car you’ll need, because having kids really changes the priorities in your life.  But even within the mom world, soccer mom has a negative vibe implying an overprotective, suburban mom who is controlling every aspect of her kids’ time and “forcing” them into activities after school rather then letting them enjoy their free time and just letting them be kids.

When seen like this, of course it’s negative, and might even scare people from ever having kids. You may even know someone like this, but we are not all like that - not even close. Us “very involved” moms are dedicated, fun, enthusiastic, and encouraging, if anything we are more like fútbol moms…passionate for our kids, passionate for the sport.  My kids, for example, have free time despite being involved with swimming and piano practice nearly everyday. Whether we are soccer moms or not, we’re all in the same boat, dedicated to doing what is best for our kids, and dreaming big for them. Because if we as parents don’t do it, then who will?

I’m sure that at the beginning of this whole “soccer mom” phenomenon, she was the mom that was the loudest cheerleader for her kids, the busy mom handling all the paperwork, making the signs, baking the goods, fundraising, and treating the entire team as her own.  She not only did it out of the goodness of her heart and her big dreams, but also because it’s a lot of fun. Somewhere along the way, however, one or two bad apples got carried away with the title and took it just too far -being overbearing and obnoxious and giving soccer mom a bad rep for the rest of us.

But you know what? With so much unease in the world, and luring temptations for our kids, we need soccer moms more than ever. As a matter of fact, I think we need soccer dads, we need soccer grandparents, we need soccer siblings, soccer aunts and uncles, even soccer friends. The more eyes we have on our kids while encouraging their dreams, the better off we will all be.

The other day my sister shared with me a P&G spot in honor of the upcoming  Olympic Games in Rio.  Click on link to view the spot.  P&G did a great job at not only recognizing mom’s efforts, but also of portraying her as her child’s rock “beyond athletics and into their everyday lives.” She is clearly dedicated, persevering and involved, even in the face of adversity. She is  the ultimate soccer mom.

What better prize then seeing your child overcome challenges and driven to succeed knowing that they are loved, supported and encouraged. That is the soccer mom I believe we all aspire to be.























Comments

Popular posts from this blog

What is Hispanic Marketing Nowadays?

Marketing At Its BEST

Let’s Engage In Trash Talk