5 Things Brands Can Do to Reach the Hearts of Moms
I have mixed emotions about school starting up again. Goodbye long, leisurely, non-routine, lazy summer days and hello jammed packed, adrenaline-filled crazy days. Goodbye to kids complaining that they’re bored and have nothing to do and hello routine filled-structured days, homework and early bedtime…yay! Traditionally this period marks the beginning of a new year for me, not January. This is when my New Year’s resolutions are made…a fresh start, a new season, and an opportunity to improve or change my ways. With back to school season in full gear, I have a lot on my mind and planning to do…meal ideas, packing lunches, fashion planning, afterschool activities, projects, homework help, parental obligations at school and more. As a busy mom juggling a full time job and home duties, I could use all the help I can get and brands that offer me more than just their products or services go a long way. Given that moms make the decisions on 80% of household purchases and are tradit