Moms Rock This World
Today is Mother’s Day - a day where millions of moms receive recognition, flowers, and gifts, and while I’ll be pampering my sweet Mom and my kids have already showered me with kisses, homemade cards and flowers, I want to take this opportunity to recognize the amazing power us Moms have. What better day than today to acknowledge mom’s work, her labor, her dedication, her sacrifices and the tremendous force they are in the U.S. (and everywhere else too). The power of moms There are nearly 85 million moms in the U.S. with a buying power of $2.4 trillion dollars (yes, that’s right...$2.4 trillion!). As a marketing strategic planner, I think about what those numbers represent. Not only is mom a powerful and influential force within her own family circle, but moms as a whole bring enormous value to society and the economy as well. We are in charge of what comes in and goes out of our homes. Moms make or influence 85% of all consumer purchases so that means we have the po