5 Things Brands Can Do to Reach the Hearts of Moms


I have mixed emotions about school starting up again. Goodbye long, leisurely, non-routine, lazy summer days and hello jammed packed, adrenaline-filled crazy days. Goodbye to kids complaining that they’re bored and have nothing to do and hello routine filled-structured days, homework and early bedtime…yay!

Traditionally this period marks the beginning of a new year for me, not January. This is when my New Year’s resolutions are made…a fresh start, a new season, and an opportunity to improve or change my ways. With back to school season in full gear, I have a lot on my mind and planning to do…meal ideas, packing lunches, fashion planning, afterschool activities, projects, homework help, parental obligations at school and more. As a busy mom juggling a full time job and home duties, I could use all the help I can get and brands that offer me more than just their products or services go a long way.

Given that moms make the decisions on 80% of household purchases and are traditionally the parent making sure her kids are prepared for school, brands that provide moms with the tools and resources to save time and money, that make their lives easier, better and more enjoyable win big time.

Below are 5 ways brands can reach the hearts of moms:

1. Sell us a great product
Who doesn’t love a great product? A brand that is constantly evolving and innovating to adjust to our changing needs and growing family is what will make us fall in love with your brand while letting everyone know how great you are.

2. Give us a great experience
A fantastic product or service goes a much longer way when a great consumer experience happens at every touch point of the process, whether online, at the store, on your cell, or on Facebook.  Every interaction is a moment for your brand to shine. In addition to discounts and coupons, we want tips and advice we can actually use.

3. Connect with us on an emotional level
Engage with us in a personal, authentic and culturally relevant way. Our lives are shaped by vastly different traditions and expectations and so understanding our mindset and what we care about the most is critical. We want to know there is a real, caring human being behind the brand voice.

4. Provide the right message, at the right time, with the right medium
We’re all very busy, whether we work outside of the home or are a stay-at-home mom. There are many micro-moments throughout the day where we do and plan things and with a plethora of devices at our hands, we may encounter your brand frequently. Be there for us in all those “moments”, lay the red carpet for us and be
fully engaged and actively involved in helping us solve our particular needs.

5. Help us help others
Brands today must have a bigger purpose other than selling their products and services. They must do things that improve the lives of consumers and enhance quality of life. We appreciate brands that give back to the community and make our world a better place for our kids.


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