Mi Vida as a Planner

As of lately I have become fascinated with Generation Z and learning everything I can about them. Having two members of that generation in my home has afforded me a wealth of knowledge that marketers pay a lot of money for. My latest obsession has to do with their media consumption preferences and behaviors.   With my 5 and 10-year old on summer break, this allows more time to observe their behavior in this arena because once school starts, they get very little, if any, time with media and electronics during the week. I can honestly say that if I removed our 50-inch flat screen TV from our home, they probably would not notice. I’m starting to feel sorry for our TV, just sitting there, collecting dust, waiting to be turned on, while the remote control calls out to us, but none of us really listen or care to pick it up. The real stars in our home are the portable devices, all shiny with their streaming capabilities and oh! so easy to use. My kids prefer to watch programmi...

My family and I spent the 4 th of July weekend enjoying all that nature has to offer. It’s humbling to be out in nature surrounded by majestic trees, big boulders and different bodies of water. It forces me to be in the present and to appreciate everything nature has to offer. The earth is indeed a beautiful place and its natural beauty is something we all enjoy and should always cherish. Unfortunately, as part of the landscape there was A LOT of litter…in the river, on the side of the highway, and in different campgrounds. Ironically, we are in a severe drought in California, yet we are drowning in litter. Being outdoors induces a great desire in me to protect our natural resources even more because as splendid as it is, our mother earth is being depleted and polluted and drastically needs our help and protection.   While we were out exploring, I noticed that a lot of the trash pertained to big brand names belonging to sodas, water bottles, cigarettes, beers, chips, and ...